DARC SPORT
One day I was on social media and ran across this bad ass fitness brand and fell in love with their slogan “Never F*ckin Give Up”. Their clothing designs exuded relentless determination, swag, and culture. They managed to successfully combined utility, comfortability, athleisure, and workman fashion into apparel. Which in my eyes puts them in a very unique position, setting themselves apart from any competition. Therefore me and my good friend Stephen (Pro body builder and fitness model) purchased some dope gear and started heading up Stone Mountain at 6:00 am est. in Atlanta Georgia to capture some amazing photos in some wolves gear. Our intention was to get some incredible photos in the clothing with the vast landscape in the background. Instead we found ourselves alone half way up the mountain in another world. The fog was so thick you could not see past thirty feet in front of you, as well as slippery stone that challenged us every step of the way. After a steep 2 mile hike we found our selves at the very top of the mountain in the clouds. All you could see was white in any direction you turned. We never f*ckin gave up and its safe to say…the photos were worth it 😤
